What’s my brand?

Ever since starting my business, I’ve had people comment, ask and question what my “unique brand” is. 


I have a confession to make…I don’t have one. 

Here’s the thing – whether or not my clothes match the palette of my website, my makeup is done or my videos are staged in a “fancy chic” location are going to make me a good or bad coach. 

What I know is this – 

I spent enough time in corporate wearing uncomfortable clothes, pulling back my hair and taking off my “ethic” earrings to make other people feel comfortable. 

I hid my big personality, my laugh and my opinions because they were “too much” for the spaces I was in.

I conformed. I personally sold out on my core values and for years forgot what it meant to be ME.

And guess what, not one of these things made me better at what I did. 

What makes me stand out as a coach? 

Authenticity.

Pure and simple. 

I am who I am. 

That is my brand. 

My brand is a kaleidoscope of who I am, what I love and how I do what I do.

My brand is all of ME. 

I embrace my kind of brand without apology even though feelings of inadequacy creep in from time to time. 

Maybe I should get a stylist.

Maybe I should have professional photos done.

Maybe I should change the wood panelling in my basement so my live videos don’t look like a 70s adult movie. 

Spoiler alert. 


I’m not going to. Not because I am stubborn or don’t respect the hustle. It’s because I refuse to be distracted the aesthetic of this profession. I don’t have patience for the veneer. 

I want to coach.  

As a result, if it doesn’t look “professional”, that’s ok. If it doesn’t look “flawless”, that’s ok. If it doesn’t look “like everyone else’s”, that’s ok too.

I’m happy with it.

I’m proud of it.

It’s an extension of who I am.  So, if you’re still wondering about my brand, this is it